Ronnie Coupland

The Second Half Transformation with private coaching

The Second Half Transformation

12 weeks of personalised coaching to help you stop postponing your own wellbeing and start building a fitter, stronger, more confident future.

Who this is for

Executives, owners and professionals whose calendars never empty.

You may not have trained in years. You may travel every week. You don't need to be an athlete. You need a plan that respects how you actually live.

Energy runs out before the day does

You get through meetings on caffeine and willpower, then have nothing left for yourself.

Fitness has quietly slipped

Not dramatically. Just a little each year until it's hard to remember the last time you felt strong.

Every restart fades

Plans built for someone with an empty calendar don't survive a real one.

Your priorities come last

Work, family and travel always win, and you've accepted that as normal.

The Soul-Viva idea

The whole idea

You don't need to become an athlete.

You need to become someone who has capacity left for their own life.

Why now?

The cost of waiting compounds.

Each year of low energy and inconsistent training makes the next restart harder. The good news is just as real: the habits you build now shape how capable you feel for decades. By the end of the 12 weeks you'll have clear routines, a stronger body and a plan you know how to continue.

Ronnie Coupland after his personal fitness transformation
Ronnie's own transformation: 30kg down, while working full-time as an international executive. Individual results vary.

Why should I believe you?

I didn't change my life by finding more time. I changed what I did with the time I had.

I know what it feels like to succeed professionally while neglecting yourself.

I know what it's like to put yourself last. I rebuilt my fitness while working in a demanding international executive role. I bring the lessons from both worlds to your plan: clear priorities, consistent action and honest accountability.

  • Global business leader
  • Ironman
  • Ultramarathoner
  • Lifelong runner
  • Author

The evidence

Before. And after — with the same four steps you'll follow.

No studio shots, no filters, no trainer on retainer. These are ordinary photos from the years my career came first — and where the Soul-Viva Method took me while I kept that career.

Ronnie before his transformation, heavier, at the start of his training
Before
Ronnie after his transformation, fit and training on the track
After — 30kg down, kept for over two years

My result, honestly reported. I'm not a doctor and I don't promise anyone the same numbers — I promise the structure, the check-ins and the accountability that produced mine.

Realistic outcomes, not promises

What changes in 12 weeks?

  • More consistent movement

    Exercise becomes a regular part of your week, not a Monday resolution.

  • You can see your energy leaks

    You know which habits drain you, and you have a plan for each one.

  • Better recovery routines

    Sleep, wind-down and recovery habits that survive late meetings and travel.

  • Confidence in your priorities

    Your health gets protected time in the diary, like any other commitment.

  • Health that works around work

    A plan for hotel weeks, long days and disrupted schedules.

  • A clear long-term plan

    You finish knowing what to keep doing, and how to progress without a coach.

Your time commitment

One 60-minute strategy session, six 30-minute coaching calls and a 5-minute weekly check-in.

Between sessions: a few short training and recovery blocks a week, sized to your calendar — usually 2–4 hours in total.

Everyone starts from a different place. Results vary, and no specific weight, fitness or health outcome is promised.

Programme structure

One stage at a time, in order.

  1. Weeks 1–3

    Reset

    Baseline assessment, goals, leaks and your personal roadmap.

  2. Weeks 4–6

    Recover

    Sleep, recovery, nutrition foundations and daily movement.

  3. Weeks 7–9

    Reclaim

    Boundaries, time, consistency and making health a priority.

  4. Weeks 10–12

    Rebuild

    Progressive fitness, physical confidence and your continuation plan.

Timings are a guide. Your pace is adjusted at each progress review.

What exactly will I receive?

Everything included.

Twelve weeks. A plan built around your life. Personal coaching with Ronnie to rebuild your fitness, energy and confidence — and keep it going.

  • Personal transformation assessment

    Identify your starting point and the leaks costing you capacity. Agree what progress means for you.

  • Individual 12-week roadmap

    Know what to focus on next, with practical actions built around your calendar, travel and goals.

  • 60-minute onboarding and strategy session

    A private session with Ronnie to set your direction and shape the plan around your real life.

  • Six private 30-minute coaching sessions

    Work directly with Ronnie. Talk through obstacles and adjust the plan together.

  • Weekly accountability and progress check-ins

    Report what happened, what got in the way and what comes next. Accountability without pretending every week is perfect.

  • Practical fitness, energy and recovery guidance

    Training that starts where you are, plus sleep, recovery and nutrition habits that fit a working life.

  • Travel-proof routines

    Hotel gyms, disrupted schedules, travel days and imperfect weeks — planned for, not punished.

  • End-of-programme continuation plan

    You leave knowing how to keep it going without me.

  • Complimentary digital book — Day 1

    Where the Mind Meets the Miles: start with the mindset, consistency and discipline behind lasting change.

  • Complimentary digital book — After Month 1

    Energy Leaks: identify the patterns that drain your energy and undermine progress as you move deeper into the programme.

What is expected of me?

An initial 60-minute session, six 30-minute coaching sessions and weekly check-ins. Between sessions, most people spend a few short blocks a week on their plan. Honesty at check-ins matters more than perfection.

How is it personalised?

Your roadmap is built from your starting assessment, goals, travel and calendar. It is reviewed and adjusted at every progress review, including plans for disrupted weeks.

Evidence

The method comes from Ronnie's own transformation and his books. Client stories will be published only once real clients have agreed to share them. Individual results vary.

Investment

USD $750

or USD $250 a month for 3 months, through secure hosted checkout.

Limited to 10 private coaching clients

The four-week money-back guarantee

Your investment is protected.

Join the programme, follow your agreed plan, attend your coaching sessions and complete your weekly check-ins for four weeks. If you're not seeing or feeling progress (for example more consistent movement, better energy or a clearer plan), tell me and I'll refund you in full. Requesting a refund is a short form, and I won't argue.

A full-refund promise, not a promise of a specific weight loss or medical outcome

Request a full refund · Coaching terms

Places are limited because every client is coached personally. Coaching is not medical treatment.

What happens next?

  1. 1. Complete the short application.
  2. 2. Ronnie reviews it personally.
  3. 3. If it looks like a fit, you book an introductory call.
  4. 4. You start with Reset.

The Second Half Transformation with private coaching

I'm taking on just 10 private coaching clients.

I want to work directly with a small group of people who are ready to make a meaningful change.

Over 12 weeks, I'll work with each client personally — helping them build a realistic plan, follow through and make progress toward the life they want to lead.

This is not an anonymous membership or a collection of videos. It's direct coaching, structured accountability and a genuine commitment to your progress.

I'm limiting this offer to 10 clients because I want to give each person the attention they deserve.

Limited to 10 private coaching clients

Applications are reviewed personally to ensure the programme is the right fit.

You can follow the method alone.
Or you can have me in your corner.

The Free Self-Guided Journey

  • Self-guided weekly lessons
  • Reflection prompts
  • One action a week
  • Go at your own pace

Paid · The Second Half Transformation

  • Personal starting assessment
  • Your individual 12-week roadmap
  • Private coaching with Ronnie
  • Weekly accountability and feedback
  • A plan that adapts when life gets difficult

Included in your transformation

Two books. Included in your transformation.

Where the Mind Meets the Miles by Ronnie Coupland, book cover

Book one — Day one

Where the Mind Meets the Miles

Your first gift is about the journey you're about to begin: the mindset, consistency and discipline behind lasting change.

Complimentary digital edition · delivered when you begin

Available on Amazon.com ↗
Energy Leaks by Ronnie Coupland, book cover

Book two — After your first month

Energy Leaks

Once you've started rebuilding momentum, it's time to understand what has been draining it — the hidden patterns, boundaries and decisions that undermine progress.

Complimentary digital edition · delivered after month one

Available on Amazon.com ↗

Why it matters

Do it for yourself. And for the people who matter to you.

This isn't only about how you look in the mirror. It's about having more energy for the people you love. Feeling stronger and more confident in everyday life. Being able to say yes to the experiences that matter.

You don't have to choose between being successful and looking after yourself. The goal is to build a life where both can matter.

The first two weeks

You don't have to figure everything out before you start.

  1. Day 1

    Welcome and orientation

    Your welcome, initial assessment, first digital book and a clear picture of how the 12 weeks work.

  2. Days 2–3

    Strategy and goals

    Your 60-minute private session with Ronnie: goals, obstacles and the plan shaped around your calendar.

  3. Days 4–7

    First commitments

    Begin manageable fitness, recovery and lifestyle actions — sized for the week you actually have.

  4. Week 2

    Review and adjust

    Look at early progress together, name what's getting in the way and adjust the plan.

Honest answers

What's stopping you?

I don't have time.+

The programme is designed around demanding schedules. Coaching focuses on realistic commitments and sustainable progress rather than perfect routines.

I travel too much.+

We plan for hotel gyms, disrupted schedules, travel days and imperfect weeks. Travel is part of the plan, not an exception to it.

I'm too unfit to start.+

The starting plan reflects your current ability and circumstances. If you have a health condition, speak to your doctor before changing your exercise or diet.

I've tried before.+

The programme focuses on manageable actions, accountability and learning from setbacks rather than expecting perfection.

Do I need to become a runner?+

No. Ronnie's running journey informs his approach, but the programme is designed around your own goals.

What if it isn't right for you?+

Join the programme, follow your agreed plan, attend your coaching sessions and complete your weekly check-ins for four weeks. If you're not seeing or feeling progress (for example more consistent movement, better energy or a clearer plan), tell me and I'll refund you in full. Requesting a refund is a short form, and I won't argue. Coaching terms · Request a refund

Why work with Ronnie?+

You get the combination of an authentic personal transformation, decades of executive experience, two published books and direct accountability — from the person who wrote the method, not a coach reading from it.

Questions

Straight answers.

Is the programme suitable if I haven't exercised for years?+

Yes. Reset starts with an honest baseline, and everything that follows is built from where you are today, not where you were at 25. If you have a health condition, speak to your doctor before changing your exercise or diet.

How much time do I need?+

Coaching includes an initial 60-minute session, six 30-minute sessions and weekly check-ins. Beyond that, your plan is built around the time you genuinely have. For most people that means short, regular sessions rather than long ones.

Do I need to be a runner?+

No. Running is part of my story, not a requirement. Lessons from endurance training shape how we think about consistency, but your plan uses whatever movement suits you.

Can I participate while travelling for work?+

Yes. The programme was designed by someone who travels constantly. Sessions are online and your plan includes hotel, airport and short-on-time options.

What does coaching include?+

A personal starting assessment, an individual transformation roadmap, progressive fitness guidance, energy and recovery practices, weekly accountability, habit development, regular progress reviews and a long-term continuation plan.

Is the programme personalised?+

Yes. Your roadmap is built from your assessment, goals, calendar and starting fitness, and it is adjusted at each progress review.

What happens after the 12 weeks?+

You finish with a continuation plan that covers what to keep doing, how to progress and how to get back on track after a disrupted week.

How much does the programme cost?+

USD $750 paid in full, or three monthly payments of USD $250. Apply first: we discuss the fit on your discovery call before you decide. Payment is taken securely through a hosted checkout.

What if it isn't right for you?+

Join the programme, follow your agreed plan, attend your coaching sessions and complete your weekly check-ins for four weeks. If you're not seeing or feeling progress (for example more consistent movement, better energy or a clearer plan), tell me and I'll refund you in full. Requesting a refund is a short form, and I won't argue. Coaching terms · Request a refund

How do I apply?+

Complete the short application. I review every one personally, and if the programme looks like a good fit we arrange a short introductory call.

The Second Half Transformation with private coaching

You've spent long enough thinking about changing your life.

You don't need another January resolution, another unused gym membership or another plan that falls apart when work gets busy.

You need a starting point, a realistic plan and someone in your corner.

I'm taking on just ten people for this programme. For 12 weeks, I'll work with you personally to help you reset, recover, reclaim and rebuild. Not to become someone else — to become a stronger, fitter, more confident version of yourself.

Invest in yourself now. Your second half is worth it.

Apply for coaching