Ronnie Coupland · Soul-Viva Coaching
The Second Half Reset
More energy.
Better focus.
A stronger you.
I lost 30kg — while working a demanding international career. Now I help busy professionals over 40 create their own change.
12 weeks · Personal coaching · USD $750
30kg
My weight loss
over two years
My shape, kept
USD $750
Your 12-week coaching programme
The problem
Successful on paper. Running on empty.
You’ve built the career.
You’ve handled the responsibility.
You’ve made the sacrifices.
But somewhere along the way, you stopped making yourself a priority.
Your fitness slipped. Your energy declined. Your confidence changed. And being busy became the reason nothing changed.
This isn’t about working harder. It’s about making different decisions.
You haven’t run out of potential. You may simply have stopped investing in it.
My personal transformation: 30kg down, and kept for over two years. Individual results vary.
My transformation
30kg down. Results from the first weeks. A completely different life.
I know what it feels like to be professionally successful while neglecting my own wellbeing. I also know what happens when you decide that isn’t how the rest of your life is going to look.
I lost 30kg, felt the difference in the first weeks and became a competitive runner while continuing a demanding international career. More energy. Better focus. A different belief in what was possible.
It wasn’t easy. It wasn’t perfect. But the change started early — and it has stayed.
My experience is personal. Individual results vary.
Reset. Recover. Rebuild. Reclaim.
Four stages. One new direction.
Reset
Recognise where you are and decide what needs to change.
Recover
Restore energy, improve focus and address what is draining you.
Rebuild
Develop sustainable fitness, consistency and confidence.
Reclaim
Take ownership of your health, ambition and next chapter.
These are interconnected coaching stages, not rigid blocks. We work across all of them, with emphasis shifting as you progress.
The coaching offer
Introducing The Second Half Reset
12 weeks of personal coaching to rebuild your fitness, reclaim your energy and sharpen your focus.
- Programme
- Private coaching
- Duration
- 12 weeks
- Investment
- USD $750
- Private coaching places
- 10
USD $750 for the full 12-week programme. Applications are reviewed personally for suitability.
- 01Personal starting assessment
- 02Initial 60-minute coaching session
- 03Individualised 12-week action plan
- 04Six 30-minute coaching sessions
- 05Weekly progress check-ins
- 06Practical fitness and energy routines
- 07Accountability and habit development
- 08Access to selected Soul-Viva educational resources
- 09Final progress review and continuation plan
The four-week money-back guarantee
Your investment is protected.
Join the programme, follow your agreed plan, attend your coaching sessions and complete your weekly check-ins for four weeks. If you're not seeing or feeling progress (for example more consistent movement, better energy or a clearer plan), tell me and I'll refund you in full. Requesting a refund is a short form, and I won't argue.
A full-refund promise, not a promise of a specific weight loss or medical outcome
Who this is for
This might be for you if…
What this is not
Not medical treatment. Not a crash diet. Not a guaranteed rapid transformation. It is structured, personal coaching built around your real life.
- You have built a demanding career but neglected your fitness.
- You want to feel stronger and more energetic.
- You are tired of repeatedly starting over.
- You want structure that works around your actual life.
- You are prepared to take responsibility for meaningful change.
- You want guidance and accountability rather than another course you never finish.
Why work with me
I’ve lived the problem. And I’ve done the work.
I’m Ronnie Coupland, 53, a senior international business executive, endurance runner, author and founder of Soul-Viva. I travel constantly for work, so I understand the pressure.
I wrote Energy Leaks and Where the Mind Meets the Miles. I’m not a doctor or clinician — I’m someone who made the change and now helps others make theirs.
Ronnie Coupland · My life now
More than a number on the scales.
Stronger in my body. More energy for my life. Better focus for my work. These are my own photos — the visible side of a change built through consistent effort.
More energy. Better focus.
My transformation reaches beyond training. The Energy Leaks framework and the everyday choices I share through Soul-Viva are part of my story — and inform the way I coach.
Follow my journey @ultrarcrun
Your second half starts with a decision.
You cannot change the years behind you. But you can change what you do with the years ahead. If you’re ready to rebuild your fitness, reclaim your energy and sharpen your focus, I’d like to hear from you.