The flagship programme

The Second Half Reset

You’ve spent years building your career. Now it’s time to rebuild yourself. Twelve weeks of personal coaching to rebuild your fitness, restore your energy and sharpen your focus.

USD $750 for the complete 12-week programme.

The problem

Busy became the reason nothing changed.

The career grew. The responsibility grew. Somewhere along the way the training stopped, the weight crept on and the energy faded. You keep starting again — and keep getting pulled back by travel, meetings and everyone else’s priorities. You don’t need more information. You need a plan that fits your life, and someone holding you to it.

Before transformation · photo to supply
Before · photo coming soon
Ronnie Coupland after his 30kg transformation
After · 30kg lighter

My personal transformation: 30kg down, and kept for over two years. Individual results vary.

Your coach

I made the change at 51. While working full-time.

I lost 30kg — and became a competitive runner while travelling for a senior international role. More energy. Better focus. No miracle — just sustained effort, honest decisions and constant adjustment.

The method

Reset. Recover. Rebuild. Reclaim.

01

Reset

Recognise where you are and decide what needs to change.

02

Recover

Restore energy, improve focus and address what is draining you.

03

Rebuild

Develop sustainable fitness, consistency and confidence.

04

Reclaim

Take ownership of your health, ambition and next chapter.

The 12 weeks

How it works

  1. Weeks 1–2

    Starting assessment and a 60-minute session. We agree where you are, where you want to be and what is realistic.

  2. Weeks 3–10

    Your individual plan in action. Fortnightly coaching sessions, weekly check-ins and routines that survive travel.

  3. Weeks 11–12

    Final review of progress, what worked, and a continuation plan so the change outlasts the programme.

The coaching offer

Introducing The Second Half Reset

12 weeks of personal coaching to rebuild your fitness, reclaim your energy and sharpen your focus.

Programme
Private coaching
Duration
12 weeks
Investment
USD $750
Private coaching places
10

USD $750 for the full 12-week programme. Applications are reviewed personally for suitability.

  • 01Personal starting assessment
  • 02Initial 60-minute coaching session
  • 03Individualised 12-week action plan
  • 04Six 30-minute coaching sessions
  • 05Weekly progress check-ins
  • 06Practical fitness and energy routines
  • 07Accountability and habit development
  • 08Access to selected Soul-Viva educational resources
  • 09Final progress review and continuation plan

The four-week money-back guarantee

Your investment is protected.

Join the programme, follow your agreed plan, attend your coaching sessions and complete your weekly check-ins for four weeks. If you're not seeing or feeling progress (for example more consistent movement, better energy or a clearer plan), tell me and I'll refund you in full. Requesting a refund is a short form, and I won't argue.

A full-refund promise, not a promise of a specific weight loss or medical outcome

Request a full refund · Coaching terms

This is for you if…

  • You have built a demanding career but neglected your fitness.
  • You want to feel stronger and more energetic.
  • You are tired of repeatedly starting over.
  • You want structure that works around your actual life.
  • You are prepared to take responsibility for meaningful change.
  • You want guidance and accountability rather than another course you never finish.

It isn’t for you if…

  • You are looking for a quick fix or crash diet.
  • You need medical, psychological or clinical nutrition support.
  • You want someone else to do the work for you.

Questions

Do I need to be a runner?+

No. Running is part of my story, not a requirement. The programme starts from where you are today, whatever your current fitness.

I travel a lot. Will this work for me?+

It is designed for it. Your plan is built around your real calendar, including hotel rooms, early flights and long days.

Is this a diet or medical programme?+

No. This is personal coaching, not medical treatment, therapy or clinical nutrition advice. If you have a health condition, please speak to your doctor before changing your exercise or diet.

What if it isn't right for you?+

Join the programme, follow your agreed plan, attend your coaching sessions and complete your weekly check-ins for four weeks. If you're not seeing or feeling progress (for example more consistent movement, better energy or a clearer plan), tell me and I'll refund you in full. Requesting a refund is a short form, and I won't argue. A full-refund promise, not a promise of a specific weight loss or medical outcome Coaching terms · Request a refund

Why do I need to apply?+

Places are limited and I want to make sure the programme is right for you. Every application is reviewed personally, and if it is a fit we arrange a short call.

How are sessions delivered?+

Sessions take place online by video call, so you can join from wherever work takes you.

Your second half starts with a decision.

You cannot change the years behind you. But you can change what you do with the years ahead. If you’re ready to rebuild your fitness, reclaim your energy and sharpen your focus, I’d like to hear from you.

Apply for coaching